Suit worn by India’s Modi enters Guinness World Records

AHMEDABAD: A suit worn by Indian Prime Minister Narendra Modi that gathered worldwide fame for having his name embroidered all over it has entered the Guinness World Records after selling for a record sum.

Modi attracted mockery on social media for the tailored, pin-striped suit, which he wore during a meeting with US President Barack Obama on a visit to India in January 2015.

When images of the prime minister were enlarged, it became clear that the subtle gold stripes were made up of the words “Narendra Damodardas Modi” woven in tiny letters.

Bought by diamond tycoon Laljibhai Patel in Gujarat last year for Rs43,131,311 ($642,426), the personalised suit has now entered the record books as the most expensive ever sold at an auction.

“The most expensive suit (clothing) sold at an auction is Rs43,131,311... and was bought by Laljibhai Tulsibai Patel (India), in Surat, Gujarat, India, on 20 February 2015,” said a statement on the Guinness World Record website.

The website said the proceeds from the auction were donated to the Namami Ganga Fund, a project to clean up the heavily polluted Ganga river, which is considered sacred by Hindus.