Azizi Developments founder and chairman Mirwais Azizi has doubled the Dh50 million '1 Billion Meals Endowment' contribution to Dh100 million. Image Credit: Supplied

Dubai: Azizi Developments has doubled its contribution towards the “1 Billion Meals Endowment” campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, by adding another Dh50 million, bringing the total of its contributions to Dh100 million, making it the largest individual contribution to the campaign, which aims to establish the largest sustainable food aid endowment fund.

Azizi Developments was among the first contributors to the campaign as it kicked off on the first day of Ramadan this year, and its generous contribution is a practical example of the values of giving and generosity deeply rooted in the UAE, and a highlight of the community-wide response to the campaign.

Azizi Developments pledged to contribute Dh100 million over a period of five years to help achieve food security in underprivileged communities around the world.

Key milestone

Mirwais Azizi, founder and chairman of Azizi Developments, said: “Innovative and remarkable humanitarian initiatives, and the “1 Billion Meals Endowment” campaign, create a sustainable framework for positive change, which promotes quality of life, preserves human dignity and alleviates suffering of those in need around the world.

“Sheikh Mohammed taught us that charity efforts in the UAE know no boundaries, which is proved by the “1 Billion Meals Endowment” campaign, a key milestone that further enhances the UAE’s humanitarian role on a global level,” he added.

Institutionalising charity

The “1 Billion Meals Endowment” campaign aligns with the UAE’s vision of institutionalising and sustaining charity work for the benefit of underprivileged communities. The food aid endowment fund planned under the campaign represents an open invitation for the world to join forces and work together towards achieving food security, as a key factor of social stability around the world.

The campaign also represents a major shift in the way humanitarian and charity work is conducted, by adopting the model of organised group contributions and long-term planning to ensure sustained benefits.

5 donation channels

The “1 Billion Meals Endowment” campaign welcomes donations and contributions to the endowment fund from institutions and individuals across five main channels including the campaign’s website, as well as a dedicated call centre via the toll free number (800 9999). Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates NBD (AE30 0260 0010 1533 3439 802). Donations via SMS give contributors the option to donate Dh1 daily through a monthly subscription, by sending the word “Meal” to 1020 for du users, or to 1110 for Etisalat by e& users. Those who wish to donate to the campaign through the DubaiNow app can do so by clicking on the “Donations” tab.