Dubai: As part of the 2018 Fifa World Cup Trophy Tour by Coca-Cola and in partnership with Dubai Sports Council, the coveted World Cup trophy will land in Dubai on February 21.
The most renowned and iconic trophy in sport will tour the city and make stops at the emirate’s most globally recognised landmarks including the Dubai Frame.
“We at Dubai Sports Council are pleased to be working with Coca-Cola to bring the World Cup trophy — that many football legends dream of winning — to Dubai while highlighting the city’s most iconic attractions — marrying the city’s prestigious positioning and the trophy’s significant value,” said Dubai Sports Council secretary general Saeed Hareb.
The tour began in 2006 leading up to that year’s World Cup in Germany and has continued since in the run up to tournaments in South Africa, Brazil and this year, Russia.
Standing 36.8cm tall and weighing just over 6-kg, only heads of state and World Cup champions are allowed to hold the trophy, which is permanently displayed at the Fifa World Football Museum in Zurich. Aside from the World Cup draw and final, the trophy tour is only other time it is removed from its display.
