Abu Dhabi Media Company wins Formula One broadcast rights

Abu Dhabi: Abu Dhabi Media Company (ADMC), one of the fastest growing multi-platform media organisations in the region, has secured the exclusive broadcast rights in the Mena region to the FIA Formula One World Championship from 2010 to 2012.

The 2010 Formula 1 schedule includes 19 races across the globe — kicking off with the Formula 1 Gulf Air Bahrain Grand Prix on March 12-14, and concluding with the Formula 1 Etihad Airways Abu Dhabi Grand Prix at Yas Marina Circuit on November 12-14.

All races will be broadcast live and exclusively free-to-air on Abu Dhabi Al Riyadia 2 in Arabic, and in English to E-Vision subscribers.

Mohammad Khalaf Al Mazroui, chairman of Abu Dhabi Media Company, said: "Abu Dhabi continues to solidify its prominence as an important global hub for major sporting events, such as the Etihad Airways Abu Dhabi Grand Prix and Fifa Club World Cup. ADMC is proud to support this vision by bringing world-class sporting events to viewers in the Middle East."

Richard Cregan, CEO of Yas Marina Circuit, commented: "We are delighted to welcome Abu Dhabi Media Company into the Formula 1 family. We look forward to working with their team to further develop the motorsport culture in the UAE and the region."