Dubai: Emirates have extended its partnership with DP World Tour as the official airline and marketing professional until the end of 2031.
The airline currently supports an international roster of DP World Tour tournaments that cut across continents and culminate in the prestigious DP World Tour Championship at home.
Sheikh Ahmed Bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group, said: “We’re proud of our deep roots in golf, and of our role in boosting Dubai’s place as one of the world’s most sought-after destinations for top players and golfing enthusiasts with its world-class courses. Emirates’ continued investment in the DP World Tour will enable us to maintain our long-standing connection with golf fans across Europe, the US, Asia, Africa and Australia, and, of course, in our home of Dubai, where golf’s greatest names vie for the prestigious Race to Dubai title.”
Guy Kinnings, Chief Executive Officer of the DP World Tour, added: “Emirates are one of our longest-serving partners and I’m delighted that they have decided to extend our relationship until the end of the 2031 season. This long-term agreement is strong validation of the ongoing strength of our partnership platform as golf’s global Tour.”
Emirates will also have Official Tournament Partner status at 15 events on the DP World Tour calendar each season. Emirates will continue to sponsor the Tour’s Virtual Eye, providing year-round exposure on live television broadcasts and the Tour’s website and social media platforms. The airline’s partnership with the DP World Tour stretches back 35 years, after Emirates became Title Partner of the Dubai Desert Classic in 1989. Emirates then became a Partner of The Race to Dubai, and the season ending DP World Tour Championship in 2009, and became an Official Tour Partner and Official Airline of the Tour in 2014.
