High-definition Premier League coverage soon

Abu Dhabi: Abu Dhabi Media Company (ADMC) has teamed up with Endemol Sport to launch new high-definition English Premier League sports channels for its expanded Abu Dhabi Al Riyadiya portfolio.

Endemol Sport will join forces with Endemol Middle East to support ADMC in the production of programming for the Premier League. The programmes will be produced at the ADMC studios and will be broadcast in high-definition, along with all 380 Premier League matches, as part of next season's subscription package. Two channels will be broadcast in Arabic to target local audiences. The EPL 2010/2011 season kicks off in mid-August 2010.