Football: Why Ed Sheeran wears Ipswich Town’s number 17 shirt without playing a game

Ed Sheeran owns Ipswich Town's number 17 shirt, despite never kicking a ball professionally. The Grammy winning singer isn't just any celebrity fan. He's genuinely invested in his beloved Tractor Boys, purchasing a 1.4% stake in August 2024. If you are wondering, "Tractor Boys" is Ipswich Town's nickname.

His connection runs deeper with the club. Before becoming a part owner, Sheeran served as Ipswich's main shirt sponsor from 2021 through last season. When the club offered him a squad number in 2021 as thanks for his support, they chose 17 to mark his birthday, February 17, 1991.

Since then, Sheeran has been officially listed as Ipswich's number 17 every single season, creating an unusual but heartwarming tradition. The only exception came during their 2024 Premier League campaign, when strict regulations forced a change.

Premier League rule clearly states squad numbers must go to actual first-team players. Ipswich couldn't bend these rules, even for their famous supporter and owner.

Interestingly though, they didn't assign number 17 to anyone else that season, leaving it vacant as an unofficial tribute. Ipswich Town got relegated from the Premier League last season and they will compete in the English Championship this season, which is the second tier in the English football pyramid.

The commercial impact speaks volumes about Sheeran's popularity. Ipswich reports that "Sheeran 17" jerseys have consistently got sold more than all other player shirts over the past four seasons. Fans clearly love wearing their favourite musician's name.

Sheeran gets his honorary squad number in lower divisions, but Premier League rules remain unchanged. It's a perfect compromise that respects both tradition and innovation.The story shows how passion, combined with celebrity status and smart marketing, can create something special that benefits everyone involved.