The future of Forex: inside PLUGIT’s game-changing tech with Myria Evdokimou

In a recent interview on GNTALKS, Myria Evdokimou, Head of Business Development & Partnerships at PLUGIT, shed light on the company's innovative vision and offerings. PLUGIT was inspired by a desire to streamline and enhance the operational capabilities of Forex brokers, paving the way for a more integrated trading environment.

Evodkimou discussed the YOONIT suite, which is modular in design, allowing brokers to adapt solutions according to their specific needs. This flexibility redefines the relationship between technology and Forex brokers, providing an integrated ecosystem that enhances efficiency and operational coherence.

Addressing core challenges such as scalability, risk control, and client acquisition, Evdokimou emphasized the role of technology as a catalyst for solutions. With tailored tools, brokers can better manage risks and effectively acquire and retain clients in a competitive landscape.

When discussing in-house versus outsourced development, Evdokimou noted that using PLUGIT's solutions offers brokers the advantage of expertise and speed-to-market, alleviating the burdens of extensive in-house development processes.

Retention remains a pressing issue for brokers, and Evdokimou highlighted that PLUGIT’s tools are designed to foster long-term client engagement through enhanced user experiences and valuable insights.

Balancing powerful features with simplicity is also a priority for PLUGIT, ensuring that brokers can leverage sophisticated tools without overwhelming complexity.

Concluding the conversation, Evdokimou described the future of Forex brokerage as "integrated, client-focused, and innovative," aligning with PLUGIT's mission to empower brokers in navigating the evolving financial landscape. The journey has taught the PLUGIT team the importance of responsiveness to broker needs and the value of ongoing innovation. Tune in to the full episode for more details!