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Dubai: Former lead singer of English band The Verve, Richard Ashcroft, will be one of many big names performing at Sandance Dubai 2011.

The five-star music festival, which tabloid! can exclusively reveal will take place on Friday, October 14 at Atlantis, will be the biggest beach festival the emirate has ever seen, according to organisers.

Singer/songwriter Ashcroft was the frontman of popular band The Verve from their formation in 1990 until their split in 1999 when he became a successful artist in his own right, releasing three UK top three solo albums.

The Verve reformed in 2007 but had broken up again by the summer of 2009. Ashcroft, and his guitar, will perform an acoustic set on the beach at sunset. The Verve shot to fame after the release of album Urban Hymns, which featured singles Bittersweet Symphony, The Drugs Don't Work and Lucky Man.

Current breakthrough artist Elliot Gleave, or Example as he's better known now, will also perform at the annual outdoor festival. An English singer and rapper signed to Data Records was featured on the Professor Green single Monster which peaked at number 29 in the UK.

Example's new album Playing In The Shadows is due for release on September 4 this year.

The full Sandance 2011 line up will be released soon.