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As K-Pop fever continues to spread across the region, another South Korean import is making its mark in Dubai. Here are two K-Beauty launches that have caught our eye:

Cosmetics brand Etude House, a favourite among beauty buffs who love everything cute, opened its doors in The Dubai Mall recently. It’s the brand’s first Middle East store, which makes us feel very special. Etude House is know for its feminine and playful products, which is evident right when you walk into the store. It’s bright, colourful and lots of fun. The prices are low and the variety is plenty, which makes for a fruitful shopping experience.

Another Korean beauty big wig The Face Shop has released some lovely new products for the coming season. One that is on our radar is a lipstick with a flat square tip that is supposed to make getting a crisp lip line even easier. It comes in both glossy and matte variants, with six shades in both. The twist-up stick is elegantly packaged and we’re curious to see if it’s actually easy to apply. Dh79.