Meet the canine celebrities: Top 10 dog influencers taking over social media in 2025

Dubai: Have you noticed a surge of pet, especially dog, reels flooding your feeds on Instagram, TikTok, and other platforms? It seems to be one of the hottest trends on social media right now. Dogs are becoming some of the unexpected stars in the digital realm! According to the reports, the earnings range from $750,000 to $1,500,000. A recent survey indicates that two out of five people are filling their feeds with pet photos instead of snaps of their friends and family. Moreover, about one in four parents is on a mission to create a social media brand for their furry companions. Clearly, our four-legged friends are stepping into the spotlight. Currently, there’s a wave of dog influencers emerging across various platforms. While many are still working on growing their audiences, some have skyrocketed to fame and become incredibly popular. If you’re interested in discovering who the top 10 dog influencers are, take a look at the list below!

Jiffpom is a super cute Pomeranian who has become a social media star with 9 million followers on Instagram. This little dog is a big name in the pet influencer world! He even appeared in a Katy Perry music video in 2014 for the song "Dark Horse," showcasing his fame beyond Instagram.

Doug the Pug is not just any influencer; he’s considered an "OG celebrity" in the dog world, boasting 3.6 million followers. This lovable Pug has shared the spotlight with many famous people, including Ed Sheeran and Justin Bieber.

Marutaro is a Shiba Inu from Japan with 2.3 million Instagram followers. He shares his daily adventures and adorable expressions with his fans. Marutaro also has an online shop where people can buy various fun items, from decorations to clothes and even cookies!

Tuna is a unique Chiweenie—a mix of Chihuahua and Dachshund—with 1.9 million followers on Instagram. He was once abandoned and faced a tough time, but after being adopted, he became a happy and popular internet sensation.

Loki, also known as Loki the Wolfdog, is a striking mix of Husky, Arctic wolf, and Malamute, with nearly 1.8 million Instagram followers. His popularity has led to his own merchandise website, where fans can buy dog clothes, books, and even coffee mugs featuring Loki.

Maya is a fluffy Samoyed dog, often called “polar bear” because of her white fur. She shares her Instagram account with her younger brother Michi, a rescue dog. Together, they have 1.7 million followers and promote healthy dog food recipes, showing fans how to make delicious meals for their furry friends.

Harlow, a Weimaraner, and Sage, a miniature Dachshund, were beloved dogs who gained 1.6 million followers together. Sadly, Sage passed away in 2013, but Harlow continued to honor her memory. Their Instagram now focuses on helping other dogs find homes by fostering stray dogs. Harlow has also welcomed two new Dachshunds, Indiana and Reese, into the family, along with two cats!

Brodie, known as "Brodie That Dood," is a friendly Goldendoodle with 1.5 million Instagram followers. He is not just a cute dog; he is also a trained service animal. Brodie shares fun videos of his adventures with his owner, Cliff, showcasing their strong bond.

Manny the Frenchie is a charming French bulldog with a following of 995,000 fans on Instagram. People love to see his adorable pictures! Manny’s account also raises awareness for charitable causes, with a special foundation called the Manny and Friends Foundation that helps dogs in need.

Crusoe the Dachshund is a well-loved dog on Instagram, currently at 877,000 followers. He’s known for his funny skits and cute costumes. Crusoe has even created his own video game app and supports charity through the Crusoe Fund, which helps with research on dog health at Cornell University.

These adorable dog influencers not only bring joy to their followers but also work towards helping other animals in need!