Right fit. Milliner Rebekah helps a customer find a choice hat at her stall at the BurJuman exhibition Image Credit: Kevin Philip/XPRESS

DUBAI: In its 15th year running, BurJuman’s International Millinery Exhibition has yet again emerged as the go-to place for hats this World Cup season.

Both leisurely and last-minute shoppers have been making a beeline to the Bur Dubai mall’s exhibition, on till March 25, to take a pick from the most sought after international milliners.

Designer Itam from ITAM by King’s Signature said he has been selling both exotic and subtle hats, some of them like a pill box base with a burnt ostrich circle feather and stone beading going for as much as Dh2,500. “Both simple and dramatic hats are doing well this year.”

Brisk sales

Lee Edmondson at Designs By Christiane said he advises shoppers to bring their outfit when they want to shop for a hat. “Unlike England, where people shop for hats two months in advance, people here do it in the last two weeks,” he noted.

Liza Georgia, whose creations won the ‘Best Hat’ and ‘Best Couple’ awards at JSS 2014, hoped the brisk sales will help clear the 100 hats she brought to Dubai from Australia this year.

Briton Anne Barrett said she had picked up a simple fascinator for Dh600 she could use after the World Cup as well. Indian shopper Meena wanted a more dramatic hat. “It’s convenient to shop here as there are many milliners under one roof.”

Ian Ferguson, general manager, BurJuman, said, “We’re proud to bring the world’s best milliners to the ladies of Dubai for the 15th year. BurJuman is also home to some of the world’s most luxurious brands, including Prada, Louis Vuitton, Dior and Hermes, making the mall a one-stop shop to get a fabulous outfit, complete with headpiece before the races.”