Who: Sundeep Sen and Prerna Khushalani
Label: Czar
What: Shoes
Launched: February 2016
Sundeep Sen, a business graduate, comes from a family of bankers, he has always been good with numbers and strategising in business whereas Prerna Khushalani, who studied the London College of Fashion, has always been inclined towards creativity and keeping up to date with the current trends in the fashion industry. Both of them were born and raised in the Middle East.
Why menswear?
“We saw a gap in the market for comfortable yet fashionable shoes at an affordable price. We believed it was essential to fill this gap since they can be worn for longer hours during a work day or even travel.”
Where are you retailed yet?
“Currently we are focusing on selling at exhibitions. We will soon start selling online on our website.
Your vision for the label
“Our first stepping stone is to have our brand sold worldwide in order to target a wider audience and eventually to become a renowned international brand while highlighting these [products] are produced in India.”
Website: czarofficial.com
Go get yours
What: Vibrance Festive Glamour shopping exhibition
Date: Saturday, September 24
Timing: 11am to 8pm
Location: Al Massa Ballroom, H Hotel, Dubai
Entry is free
