Kings of Leon get own shopping line

First it was Liam Gallagher and his Pretty Green fashion label; now it's Kings of Leon.

Yes, the band with the close family ties has branched out into fashion in conjunction with Surface To Air (a "multidisciplinary company combining fashion, communication and film" — very impressive).

The limited edition, 12-piece clothing line, called "S2A X KOL" will go on sale exclusively at The Shop at BlueBird on King's Road in Chelsea, London, this month.

Now we never thought Kings of Leon had a particularly distinctive style or, indeed, any interest in fashion at all. If we had to choose the next music star to create a clothing range we'd have gone with Lady Gaga (maybe a collection made solely of balloons, or a line in glittery control pants)

If not Gaga then perhaps the Killers: after all, back in January 2009 we'd have bought a pair of the amazing feathered epaulettes Brandon Flowers wore at the MTV Music Awards. Flowers even appeared in a fashion shoot for Weekend magazine, bedecked in designer labels.

Anyway, in the Followill family's clothing line you can expect to see the band's signature bandana, in a red and black check and paisley print, for the very reasonable price of £63 (Dh370) (we're not sure what it's made out of — cashmere or silk, surely?)

Then there's a whole load of homespun Americana, true "Marlboro Man" attire, including plaid "woodsman" shirts, skinny jeans, plaited leather belts and fedoras.

The most expensive item is a leather jacket costing the princely sum of £720 (Dh4,236), which does make one wonder if more pop stars will realise there are lucrative pickings to be had in fashion.

How long before the Saturdays create a line of sunglasses, or Simon Cowell launches his own range of high-waisted trousers? We say stop it now, before bad things start to happen.