Diddy makes a Rufus out of Arctic's Matt

Arctic Monkeys' Matt Helders is working under a new name, thanks to P Diddy. The American rapper says he "didn't want to f**k up [Matt's] image" when they played together recently, and so bestowed upon him a new alias, Rufus Black. Black — not Helders — is a member of Diddy's new band, Dirty Money.

Helders first appeared with Dirty Money in June on Friday Night With Jonathan Ross. Led by Diddy, the group has little in common with Arctic Monkeys: there are no wiry guitars, Sheffield accents or, er, chart-topping singles. Instead, Helders has to follow the beat of a different drum, accompanying straight-up contemporary hip-hop.