To mark the launch of Tiffany Atrium, Tiffany & Co. collaborated with American artist Derrick Adams. Image Credit: Tiffany & Co.

In its efforts to encourage opportunities for historically underrepresented communities, Tiffany & Co. has just announced Tiffany Atrium with a mission to promote a more diverse jewellery industry.

“We are thrilled to introduce the Tiffany Atrium platform, creating a centralized hub for our continued journey in the worlds of diversity, equity and inclusion,” said Anthony Ledru, Chief Executive Officer, Tiffany & Co. “At Tiffany & Co., we have a responsibility to enact positive change in our world. Tiffany Atrium will allow us to streamline and scale the necessary processes in doing so.”

Adam’s original artwork then lent itself to the new Tiffany Atrium logo, before going to auction for charity. Image Credit: Tiffany & Co.

Tiffany Atrium as a platform for social change has its main mission reflected in its three core pillars, according to the iconic maison: creativity, education and community. To mark its launch, Tiffany collaborated with American artist Derrick Adams commissioning him to create an original piece titled “I Shine, You Shine, We Shine”, which inspired the Tiffany Atrium logo.

Tiffany will be auctioning the artwork with all of the proceeds going towards The Last Resort Artist Retreat which focuses on black artists in Adams’ hometown of Baltimore. Following on, Tiffany Atrium is planning upcoming programmes that include apprenticeships and educational opportunities for minorities.