Meizu joint hands with Geely to break into the Middle East

In a remarkable event held at the "Festival Arena" in InterContinental Dubai Festival City, MEIZU, in collaboration with Geely Auto, officially announced their entry into the UAE market, as part of a major expansion plan covering the Middle East and Africa.

During the event, MEIZU unveiled its forward-looking “All in AI” strategy, aiming to build an integrated smart ecosystem that includes:

·         Smartphones

·         Smart glasses

·         Smart cockpit systems under the Flyme AIOS platform, which merges mobile device technologies with advanced automotive innovations.

This launch highlights the deep integration between MEIZU and Geely, as both companies strive to deliver a fully connected smart lifestyle. By embedding artificial intelligence across devices, they aim to provide seamless experiences spanning smartphones, wearables, and smart vehicles.

Attendees had the chance to experience the products firsthand, including smartphones, XR (Extended Reality) devices, and smart vehicles—all operating in harmony within a unified ecosystem.

The event also featured exclusive interviews with MEIZU’s top executives, where they discussed future tech trends, especially at the intersection of smartphones, XR technologies, and the smart automotive sector.

MEIZU reaffirmed its commitment to the “Global Vision, Local Execution” strategy by offering products specifically tailored to the needs of regional markets—an important step in strengthening its presence across the Middle East and Africa.