Babyshop’s Eligo Collection brings Parisian chic to AW’25

Babyshop unveils its latest campaign, captured against the enchanting backdrop of Paris. From cobblestone streets to glowing cafés and grand boulevards, the campaign brings Babyshop’s signature charm to life, celebrating childhood with warmth, style, and a touch of Parisian magic. The spectacular new Autumn/Winter 2025 collection blends cozy comfort with fashion-forward style like never before.

At the heart of this season lies Eligo, Babyshop’s signature label known for refined craftsmanship and timeless silhouettes, reimagined through the effortless allure of Paris. From the cobblestone cafés of Montmartre to the festive glow of Champs-Élysées, the collection reflects how comfort meets couture through Eligo’s tailored cuts, soft layering, and timeless textures.

Infused with rich fabrics, layered silhouettes, and versatile designs, the Autumn/Winter 2025 collection for boys, girls and babies captures the beauty of everyday moments, from a brisk stroll through the park to family gatherings and festive celebrations. Each piece is crafted to ensure that kids step into the season in style, dressed for every moment from dawn to dusk.

Each piece in the collection tells a story, one stitched with imagination, elegance, and adventure. For girls, it brings Parisian charm to everyday dressing, where cozy comfort meets timeless elegance. From tweed skirts and furry textures to glittery buttons and dainty bows, each piece blends warmth with sophistication. Designed for modern little trendsetters, the collection captures the spirit of demure dressing with polished silhouettes, layered looks, and playful finishing touches perfect for the season.

Shot against the dreamy backdrop of the Eiffel Tower, the campaign celebrates style that transcends age, playful yet polished, refined yet real. Each silhouette embodies movement, curiosity, and the art of dressing with confidence. This is everyday wear elevated, for little ones who dream boldly and move through the world with wonder.

“This collection is more than fashion - it’s a reflection of what we stand for as a brand. Paris symbolises elegance and emotion, and that’s what our AW’25 edit celebrates: thoughtful design, quality craftsmanship, and the little moments that make family life beautiful,” says Ruban Shanmugarajah, CEO of Babyshop.

The colour palette takes inspiration from autumn’s natural beauty, deep burgundies, forest greens, warm caramels, and winter whites, paired with subtle metallics that hint at festive sparkle. Fabrics such as soft flannel, brushed cotton, and plush knits are thoughtfully chosen to keep little adventurers both cozy and free to move.

Led by Eligo, the AW25 Paris Edit celebrates refined design and elevated comfort, blending understated elegance with the warmth of childhood. True to Babyshop’s promise of quality and care, the collection fuses contemporary style with enduring craftsmanship. Alongside Babyshop’s beloved in-house labels, including Giggles, each piece is designed to be as practical as it is beautiful, durable, and gentle for your baby in everyday life.

Just as Paris Fashion Week celebrates artistry and individuality, Babyshop’s AW’25 campaign brings that spirit to life for its youngest muses. Captured against the enchanting backdrop of Paris, the collection blends cozy comfort with couture-inspired elegance, embodying the magic of childhood through a lens of timeless style. This Autumn/Winter 2025, Babyshop celebrates not only the wonder of little ones but also the artistry of fashion itself, in a campaign that captures the warmth, imagination, and enduring romance of Paris.

— The Autumn/Winter 2025 collection is available across Babyshop stores in the GCC. Visit www.babyshopstores.com

Follow their journey: @babyshoparabia