Viral AI influencer ‘Babydoll Archi’ was fake, created using real woman’s photos: Report

It took just days for Babydoll Archi, an Instagram persona in a red sari dancing to “Dame Un Grr,” to become India’s latest viral sensation.

With 1.4 million followers and a photo alongside American adult star Kendra Lust, the influencer exploded online—until it was revealed she wasn’t real.

According to a BBC report, Babydoll Archi was a deepfake account created by Pratim Bora, a mechanical engineer and self-taught AI enthusiast, using private images of a real woman from Dibrugarh, Assam, whom the BBC refers to as Sanchi.

Police say Bora was Sanchi’s ex-boyfriend and created the AI version of her “for pure revenge” after their relationship ended.

Sanchi, who is not on social media as per BBC, only learned of the account once it went viral and mainstream media began profiling Babydoll Archi. Her brother filed a police complaint on 11 July. Bora was arrested the following evening.

Investigating officer Sizal Agarwal told the BBC that Bora initially uploaded morphed images of Sanchi in 2021, later using tools like ChatGPT and Dzine to generate convincing deepfake visuals and videos.

"The account had 3,000 Linktree subscribers and earned over 1 million rupees, including 300,000 rupees in just five days," she said.

Police have seized Bora’s laptop, mobile phones, and bank documents, according to the same report. He is currently in custody and has not issued any statements.

While the Instagram page has been taken down, Babydoll Archi’s content continues to circulate on social media.

Bora faces charges under Indian laws related to sexual harassment, cybercrime, defamation, and identity fraud. If convicted, he could face up to 10 years in prison.

Police say Sanchi is receiving counseling, and the family is recovering. But the case has ignited a wider conversation around digital consent, AI misuse, and the urgent need for safeguards.