Zee Entertainment Enterprises Limited (Zeel), a worldwide content company, has launched its first English language South Asian reality show, Made In America.
The show is produced and filmed in the US and marks the first time that a channel of Indian origin is producing content on a global scale for international audiences, read a statement from the channel.
The show centres around six South Asian women who were chosen from a nationwide search in the US, which drew in more than 6,000 applicants.
Host Nina Davuluri, the first Indian American woman to be crowned Miss America, will mentor six women for a period of 10 weeks in various types of training, while competing to win Made In America.
Sameer Targe, CEO of ZEE TV Americas said: “We realised that there was a need in the marketplace to reach a younger South Asian audience who have an enormous desire to be in the glamour world. Zee TV, being the flagship television network for South Asians in the US, we decided to launch Made In America to fulfil their Hollywood dreams, and create a platform for them to be able to showcase their talents.”
Each episode focuses on one challenge and at the end of each episode a winner is chosen, leading to a final winner in the season finale of the show, which will air on October 12.
Viewers can expect an array of new programmes produced in the US by the channel — from a reality series to a biographical series based on successful Indian American entrepreneurs — which will air throughout 2017 and 2018.