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epa04106901 US television personality Jimmy Kimmel arrives for the 86th annual Academy Awards ceremony at the Dolby Theatre in Hollywood, California, USA, 02 March 2014. The Oscars are presented for outstanding individual or collective efforts in up to 24 categories in filmmaking. EPA/MIKE NELSON Image Credit: EPA

Leave it to Jimmy Kimmel to find the left-field window through which to view the South By Southwest music festival experience.

He and the Jimmy Kimmel Live crew shot person-on-the-street interviews in Austin, Texas, getting reaction to some of the most buzz-worthy acts at this year’s conference — without informing interviewees that all the names they were being asked about represent non-existent performers.

Nonetheless, declining to be caught unaware of the next big thing, attendees offered remarkably detailed reactions to the music of acts such as Tonya & the Hardings (and their album Sorry About That, Nancy), DJ Korn Meal, I’m Not Done with the Salad (and its songs including I’m Not Tipping and Did It Look Like I Was Finished?), Vegan Bikini and Daenerys Targaryen & the Dragon Pony.