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Premam collected Rs45 million (Dh2.58 million) at the box office in the first week in India, say trade analysts.

 

Into its third week and with more screens opening up for its shows, not just in Kerala but in Chennai and Bengaluru, producer Anwar Rasheed is laughing all the way to the bank.

Rasheed, who made his debut as director with the Mammootty film Rajamanikyam, turned producer with Anjali Menon’s Bangalore Days last year.

“I look for quality and entertainment value in a story that I am going to produce,” said Rasheed by phone. “I decided to produce Bangalore Days because I was impressed with Anjali’s film, Happy Journey, that was a segment of Kerala Cafe, an anthology of stories. It was the same with Alphonse [Puthran], I liked his first film, Neram.

Premam is a commercial [film] with all elements of entertainment in place. My banner Anwar Rasheed Entertainment looks out for sensible commercial stories and not just masala stuff.”

Rasheed will don the director’s hat for his sixth film with Fahad Faasil in the lead. The other cast members have not been decided on. His next production will be directed by Amal Neerad.