What’s in a name? Plenty, if you ask Yash Chopra and Shah Rukh Khan. His Diwali romance, whose title was kept under wraps for month, has finally been christened Jab Tak Hai Jaan (roughly translated as Till My Heart Beats).
As the title suggests, the film is a romance and features Katrina Kaif and Anushka Sharma vying for King Khan’s love.
In an unusual marketing strategy, the title was for months was shrouded in mystery, even when stills of the film were officially released.
The absence of a name spurred intense speculation, with Indian dailies dedicating space to what the name could be.
Yaara Seeli Seeli and Yeh Kahaan Aa Gaye Hum were some of the names that were thrown about.
The romance also marks the return of Yash Chopra as a director after eight years. Watch this space for more.
