Salma Hayek debuts Gucci gown at Cannes

Salma Hayek was the first to wear Gucci couture, wearing an asymmetrical deep red gown from the Italian luxury giant's new made-to-measure line to the opening ceremony of the Cannes Film Festival.

The fashion house said in a statement that the Mexican actress' deep maroon hued sheath, with a single beaded strap, was from the label's exclusive Gucci Premiere line.

Couture gowns are made-to-measure by but a handful of mostly Paris-based houses. They are wildly expensive, often costing as much as one or even several cars.

A Gucci spokesman said the gown Hayek donned on Wednesday to the premiere of Ridley Scott's Robin Hood was part of a capsule collection of gowns made for the label's designer Frida Giannini by French couture ateliers. The label did not provide any further information about the gown or the new line.