Lee Junho launches new agency and serves 'raw and nerdy vibes' to celebrate, fans are here for it

Lee Junho is setting off on an exciting new adventure, this time as a boss. The star has officially launched his own agency, O3 Collective.

On August 18, his team revealed the big news, explaining that the agency’s name is a philosophy. “O3 Collective is a creative hub where three elements—an artist’s identity (One), original content (Original), and smart management (Orbit)—come together to form one unstoppable creative orbit,” the agency said.

They added, “We want to create a brand system where artists, content, and staff all shine together. Think of it as a business lab for intellectual property, where possibilities are limitless. O3 Collective isn’t just a management company—it’s a playground for growth, collaboration, and big ideas.”

Joining Junho on this venture is Yang Hye Young, known for her innovative work at CJ ENM’s Brand Strategy Office and Performance Business Division. Together, they’re ready to shake things up. New photos of the actor released, with many fans duly appreciating his 'nerdy looks'. Some photos were taken on the streets, others were in darker interior surroundings

Since debuting in 2008 with 2PM, he has established his mettle. From the thriller Cold Eyes (2013) to fan-favourite dramas like Good Manager, The Red Sleeve, and King the Land, Junho has experimented with different genres.

And he’s not slowing down—later this year, fans can catch him in tvN’s Typhoon Company and Netflix’s Cashero.