Is Riya still upset with Ashmit?

With her Bollywood career going steadily downhill, it isn't surprising that Riya Sen is resorting to publicity-winning gimmicks to gain a few column inches, even if it means faking a furious storm-out from a reality TV show over a random reference to her ex-flame, Ashmit Patel.

The little-known B-town starlet became mightily miffed when a contestant on MTV's Crunch asked her about Patel, despite her insistence she had told producers ‘no personal questions'. "Every time Ashmit was mentioned, Riya stared at the camera before cutting the boys off," spilled our insider. "She even addressed the in-house celebrity manager through the camera, saying, ‘I'll have a word with you later'."

Though Riya was scheduled to spend an entire day with the reality show stars as part of promotion for her new film Kashmakash, the actress stormed out half an hour later, claiming she wasn't comfortable being questioned about her past. "After leaving the set, she kept asking the manager why the guys needed to bring Ashmit up," added our on-set mole.

Considering she broke up with Ashmit in 2007 after his MMS recording of their intimate romance was posted all over YouTube, and has had numerous boyfriends after him - with cricketer S Sreesanth being her latest catch – we are guessing that the on-set mini-tantrums are the easy way to stay in the limelight, right Riya?