Indian fashion show in Kashmir amid Ramadan sparks outrage, designers issue apology

Dubai: A fashion showcase held last week in Kashmir's Gulmarg has ignited controversy, drawing criticism from political leaders, religious groups, and locals, according to reports.

The show, organised by fashion brand Shivan & Narresh, took place at a ski resort and showcased a skiwear collection. However, its timing during Ramadan and footage of models in revealing outfits led to widespread backlash.

According to reports from BBC and ANI, the controversy gained traction after videos of the event circulated online.

The event faced criticism from various quarters, with many accusing the designers of disrespecting local customs. Some clerics denounced the show as "obscene," while others viewed it as an imposition of external cultural influences on the region.

Responding to the backlash, Shivan & Narresh issued a public apology on their official social media account.

"We deeply regret any hurt caused by our recent presentation in Gulmarg during the holy month of Ramadan. Our sole intention was to celebrate creativity and the ski & après-ski lifestyle, without any desire to offend anyone or any religious sentiments," they stated on X (formerly Twitter). The designers further assured they would be more mindful of cultural sensitivities in future projects.

The issue reached the Jammu and Kashmir Assembly, where Chief Minister Omar Abdullah distanced his administration from the event.

He clarified that it was a privately organised function without government involvement and ordered an inquiry to determine if any legal violations had occurred.

"A private party was organised; a fashion show was held there. From what I saw, it should not have been conducted at any time of the year, let alone during Ramadan," Abdullah said in the assembly, as quoted by ANI.

He further instructed authorities to investigate and take action if any laws were breached.

This is not the first time an event involving non-local organisers has sparked controversy in Kashmir.

In 2013, a concert by renowned conductor Zubin Mehta faced protests from groups who saw it as an attempt to present a peaceful image of the region amid ongoing political tensions.