Dubai influencer's Cannes gown made of human hair is a master class in fashion marketing

Her brand just opened a flagship store in UAE and she wore that milestone on her sleeve

Last updated: May 23, 2025 | 18:16

Manjusha Radhakrishnan, Entertainment Editor

1 MIN READ

Parul Gulati on Cannes debut: Wanted my red carpet look to reflect individuality, risk-taking

Dubai: Who says you can’t mix business with ballgowns?

Indian actress and Dubai-based entrepreneur Parul Gulati just flipped the Cannes red carpet into a high-voltage billboard—for her own brand.

In a dazzling display of fashion-meets-founder-energy, Gulati arrived at the premiere of Ari Aster’s Eddington wearing a custom gown made of—wait for it—hair.

Her hair brand just opened a flagship store in Dubai—and she wore that milestone, quite literally, on her sleeve. Co-designed by style savants Mohit Rai and Riddhi Bansal, the look was months in the making and a gutsy tribute to the product that built her empire. Forget sequins. This was CEO chic, stitched in strands.

“It’s more than couture—it’s a celebration of identity, business, and everything I’ve built from the ground up,” said Parul in a statement.

Parul isn’t just a Cannes guest—she’s a businesswoman on a branding blitz. With her company expanding from India to the UAE, this wasn’t just a fashion moment. It was a marketing move—and a brilliant one. Talk about ROI.

Built for women who want instant volume, length, and confidence, her gown is not-so-subtle plug for 100% human hair extensions.

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Manjusha RadhakrishnanEntertainment Editor

Manjusha Radhakrishnan has been slaying entertainment news and celebrity interviews in Dubai for 18 years—and she’s just getting started. As Entertainment Editor, she covers Bollywood movie reviews, Hollywood scoops, Pakistani dramas, and world cinema. Red carpets? She’s walked them all—Europe, North America, Macau—covering IIFA (Bollywood Oscars) and Zee Cine Awards like a pro. She’s been on CNN with Becky Anderson dropping Bollywood truth bombs like Salman Khan Black Buck hunting conviction and hosted panels with directors like Bollywood’s Kabir Khan and Indian cricketer Harbhajan Singh. She has also covered film festivals around the globe. Oh, and did we mention she landed the cover of Xpedition Magazine as one of the UAE’s 50 most influential icons? She was also the resident Bollywood guru on Dubai TV’s Insider Arabia and Saudi TV, where she dishes out the latest scoop and celebrity news. Her interview roster reads like a dream guest list—Priyanka Chopra Jonas, Shah Rukh Khan, Robbie Williams, Sean Penn, Deepika Padukone, Alia Bhatt, Joaquin Phoenix, and Morgan Freeman. From breaking celeb news to making stars spill secrets, Manjusha doesn’t just cover entertainment—she owns it while looking like a star herself.