Disney-Pixar’s Coco handily won the Thanksgiving holiday box office over the second weekend of Warner Bros.-DC Entertainment’s Justice League, with $71.2 million (Dh261.41 million) at 3,987 North American sites during the Wednesday-Sunday period.
Justice League pulled in $60 million at 4,051 locations during the same time frame. The superhero action-adventure, the fifth in the DC Extended Universe, has totalled $172 million in its first 10 days.
Coco posted for the third-best Thanksgiving holiday opening ever, trailing three other Disney titles — Frozen with $93 million in 2013, Moana with $82 million in 2017 and Toy Story 3 with $80 million in 2010.
Audiences surveyed by comScore’s PostTrak gave Coco strong ratings with 66 per cent calling it “excellent,” and another 23 per cent rating it “very good.” Surveys also showed 77 per cent of viewers saying they would “definitely recommend” the movie to friends and 20 per cent saying they would watch it again in a theatre.
Coco, directed by Lee Unkrich and co-directed by Adrian Molina, is based on the traditions surrounding the Day of the Dead holiday in Mexico and centers on a 12-year-old boy who dreams of becoming a musician and explores his family history in the Land of the Dead. The studio has not released a price for the movie. Disney-Pixar titles are usually budgeted in the $175 million to $200 million range.
Justice League, which teams up the DC characters in the same manner as Disney-Marvel’s superheroes, is already in the top 15 of titles released in 2017 and has opened with a B+ CinemaScore. It’s been the lowest performer among the DC Extended Universe. Wonder Woman grossed $206.3 million in its first 10 days in June and Suicide Squad took in $222.6 million in its first 10 days in August 2016.
Gal Gadot stars as Wonder Woman along with Ben Affleck as Batman, Henry Cavill as Superman, Jason Momoa as Aquaman, Ezra Miller as the Flash, and Ray Fisher as Cyborg as the superheroes team up to save the world. Warner Bros. has not disclosed the production cost, which is believed to be as much as $300 million.