‘Cinderella’ is belle of the box office

Let It Go may be Walt Disney’s anthem these days, but Everything’s Coming Up Roses might be the more accurate theme song for the Disney juggernaut.

Disney’s recent streak continued over the weekend with the $70.1 million (Dh257.4 million) North American debut of its traditional, sumptuously costumed fairy tale adaptation Cinderella, according to studio estimates on Sunday. Interest in the film, directed by Kenneth Branagh and starring Lily James of Downton Abbey, was boosted by a Frozen short, Frozen Fever, that played before the feature.

Disney’s box-office surge has been propelled partly by the so-called “halo effect” of Frozen, a sequel to which Disney announced last week. But it’s also been driven by the appeal of seeing Disney cartoon classics turned into live-action fantasies. Cinderella follows previous live-action hits like Maleficent (whose May 2014 debut of $69.4 million Cinderella narrowly bested) and Alice in Wonderland.

The holiday release Into the Woods, from the Stephen Sondheim musical, added to the live-action trend, and many more are on the way. The Jungle Book, Beauty and the Beast and Dumbo are all coming in live action, as is a sequel to Alice in Wonderland.

Disney has also found big profits in capitalising on female moviegoers, who made up the largest chunk of Frozen and Maleficent fans. The audience for Cinderella was 66 per cent female, Disney said.

“There is seemingly a lot of appetite for these stories to be told, I think, in part because many of them have a female protagonist and we’ve seen there’s significant box-office success that can come by featuring female-driven stories,” said Dave Hollis, head of distribution at Disney.

“Frozen Fever was certainly part of why we’re seeing the kind of success that we did this weekend,” Hollis said. “In and of itself, Cinderella is absolutely a great, stand-alone experience. But it ends up being a one-plus-one-equals-three thing for the consumer.”

The success of Cinderella, which cost about $95 million to make, was international. It made $62.4 million overseas, including $25 million in China. Disney could also celebrate Big Hero 6 becoming the top-grossing worldwide animated release of 2014; the Oscar-winner has made $633 million globally.

With Disney’s high-priced but lucrative ownership of Marvel, Lucasfilm and Pixar, the studio will be flexing its strength throughout 2015 with releases like The Avengers: Age of Ultron, Inside Out and Star Wars: The Force Awakens.

“Disney is just a well-oiled machine that is firing on all cylinders right now,” says Paul Dergarbedian, senior media analyst for box-office data firm Rentrak. “It’s about this Disney umbrella which encompasses these incredible crown jewel brands they have. Cinderella is just the latest example.”

While Disney was flexing its might, the powers of another box-office force, Liam Neeson, were checked. Neeson’s latest thriller, Run All Night, a New York crime saga co-starring Ed Harris, opened with $11 million for Warner Bros.

The film’s poor performance marks the weakest debut for the Taken star as an action film lead. Dergarbedian noted Neeson’s appeal is strongest in PG-13 rated films (all three Taken films, Non-Stop), while weaker in R-rated releases like Run All Night and last year’s A Walk Among the Tombstones.

Last week’s top film, the sci-fi thriller Chappie, from District 9 director Neill Blomkamp, slid to fifth with $5.8 million for Sony Pictures.

In limited release, the critically acclaimed independent horror film It Follows earned a robust $163,000 on just four screens.

Estimated ticket sales for Friday through Sunday at US and Canadian theatres, according to Rentrak. Where available, the latest international numbers for Friday through Sunday are also included. Final domestic figures will be released Monday.

1. “Cinderella,” $70.1 million ($62.4 million international).

2. “Run All Night,” $11 million ($6.6 million international).

3. “Kingsman: The Secret Service,” $6.2 million ($13.7 million international).

4. “Focus,” $5.8 million ($13.5 million international).

5. “Chappie,” $5.8 million ($13.6 million international).

6. “The Second Best Exotic Marigold Hotel,” $5.7 million ($4.1 million international).

7. “The SpongeBob Movie: Sponge Out of Water,” $4.1 million ($4.3 million international).

8. “McFarland, USA,” $3.7 million.

9. “American Sniper,” $2.9 million ($8 million).

10. “The DUFF,” $2.9 million.

Estimated ticket sales for Friday through Sunday at international theaters (excluding the US and Canada), according to Rentrak:

1. “Cinderella,” $62.4 million.

2. “Big Hero 6,” $17 million.

3. “Kingsman: The Secret Service,” $13.7 million

4. “Chappie,” $13.6 million.

5. “Focus,” $13.5 million.

6. “Jupiter Ascending,” $8.7 million.

7. “Fifty Shades of Grey,” $8.3 million.

8. “American Sniper,” $8 million.

9. “Run All Night,” $6.6 million.

10. “From Vegas to Macau II,” $5 million.