He’s back! Bollywood superstar Shah Rukh Khan returns to his starring role for Dubai Tourism’s #BeMyGuest campaign.
The actor starred in his first promotional film for the city, which was released last year and racked up millions of views online.
Two videos were released on Saturday — there are four in total — directed by Kabir Khan. In the first one, the actor is seen taking a couple through Dubai attractions, and ends with the man proposing to his girlfriend.
The second one shows a young boy, travelling alone for the first time, who’s come to the city for football training.
Other videos will show Khan taking visitors through Dubai, introducing four characters and personalising each of their experiences in the city.
The mini series has been shot at various landmarks, including Legoland Dubai, Bollywood Parks Dubai, Dubai Aquarium, Dubai Fountain, The Palace Downtown Dubai and the mountainous Hatta region.
“Last year I invited my fans around the world to Be My Guest while giving them a glimpse into my Dubai, as part of this exciting partnership with Dubai Tourism.
"This year, along with one of Bollywood’s most recognised directors, Kabir Khan, we’re taking that partnership further to exploring new places and attractions but with the signature essence of Dubai that truly makes it a place where every visitor can feel like they belong to even greater heights.
"I love this amazing city and I’m really looking forward to once again sharing my experiences with my fans,” Khan said in a statement.
Essam Kazim, the CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), added: “We are delighted to partner with Shah Rukh Khan once again for the new edition of this very special project, #BeMyGuest.
"There is no one quite like him — with his charisma, global appeal, and most importantly because he truly considers Dubai to be his second home and shares so many similarities with what Dubai stands for.
"Our video last year that saw Shah Rukh surprise and delight people in Dubai, garnered great response from across the world, but that was only the beginning of our journey.
“This time around, we continue to celebrate this strong bond by capturing Shah Rukh Khan directly exploring the city and what it has to offer to audiences across different age groups and demographics.
"We are also very pleased to work with Kabir Khan for the first time, as he has brought to life Dubai’s extensive tourism proposition, while weaving in Shah Rukh’s unique relationship with the city. We look forward to sharing this series with our global audiences and the international diaspora as well as the wider global fanbase of Shah Rukh Khan.”
Director Kabir Khan is known for films such as Kabul Express, Ek Tha Tiger and the 2015 mega-hit Bajrangi Bhaijaan.
“It’s been an absolute dream come true to work on this campaign with such power house names,” he said.
“I have always aspired to work with Shah Rukh, the charisma he brings to every shot is admirable, while Dubai has been one of my favourite cities to visit. In these films, we’ve done our best to capture the essence of Dubai, from its stunning locations to its welcoming hospitality. After working so closely with both Dubai Tourism and Shah Rukh Khan, I can confidently call Dubai my home and cannot wait to be back.”
The first #BeMyGuest video, which debuted last year, has garnered more than 45 million views across multiple social media channels.
The video also reached No 3 on YouTube’s worldwide trending list within 48 hours of its launch and became one of the top 10 most viewed videos on the website globally in December. It also won the Grand Prix, as well as first prize in the Tourism Destination category at the International Tourism Film Festival held in Riga, Latvia.