Indian audience to get new ‘Titli’ trailer

After launching Titli’s first trailer for international audiences last year, the film’s producer, Dibakar Bannerjee, said he will launch a new trailer of the film on September 29 for the Indian audience.

Bannerjee says that when he presented the trailer to a group of people in India, it did not hit the right note with them, so he decided to come up with a new trailer meant for Indian audiences.

“Due to the immense international success of Titli, our first Indian trailer was still in the shadow of the international marketing strategy, where the film was positioned as an intense, bold thriller about a bunch of carjackers who happened to be a family,” Bannerjee said in a statement.

“But when we showed the new cut to our focus group audiences in India, their reaction was a revelation! They said, ‘this is a family film, so why is the trailer like this?’. They completely connected with the core of Kanu [Behl] and Sharat’s [Katariya] story!” he added.

Saying that the new trailer will focus on Titli (name of the main character in the film) and his family, the Detective Byomkesh Bakshy! producer added that no matter how hard-hitting the film was, “at its core it’s a very identifiable story of a young boy coming to grips with the dynamics of his family and struggling to become a man.”

“Every Indian who has a family and has to take on responsibility for it at a stage in his life, every Indian boy or girl who have quarrelled with their parents and wanted to run away, every parent exasperated by their child will get this!” the 46 year old added.

The film’s new trailer will be co-produced by Yash Raj Films.

Titli marks the directorial debut of Kanu Behl, featuring newcomers Shashank Arora and Shivani Raghuvanshi, Ranvir Shorey, Amit Sial and Lalit Behl.

Titli is releasing in India on October 30.