This summer promises to be a scorcher for UAE fans of Shah Rukh Khan, as the actor is scheduled to fly into the country for a two-day promotional blitzkrieg for his film Jab Harry Met Sejal.
The actor will be in Dubai on July 29 and 30, with a scheduled stopover in Abu Dhabi to meet fans at a mall event. Joining Khan on his UAE adventure will be co-star Anushka Sharma and film director Imtiaz Ali.
Speaking to Gulf News tabloid!, Nelson D’Souza, Head of Operations, Mena, Yash Raj Films, said: “Shah Rukh Khan commands one of the biggest fan followings for in Bollywood, so we planned a two-day event around him, with a brief stopover in Abu Dhabi as well.”
The stars will be staying at the Palazzo Versace during their visit, with a fan opportunity to site Khan and Sharma as they visit Vox Cinemas, Deira City Centre at 2pm on July 29. While the scheduled press event will be a closed doors affair, a media red carpet will allow fans to interact with the duo and Ali.
Those in the capital can make their way over to Dalma Mall around 6pm on the same day, where Khan, Sharma and Ali will also interact with fans at Cine Royal.
And just went you thought the day’s agenda couldn’t get any busier, the trio will probably schedule in a quick costume change before heading over to Dubai’s Cavalli Club for a midnight rendezvous with party revellers.
The second day of their promotional tour will see Khan and Sharma conduct media interviews and meet winners of the various Jab Harry Met Sejal competitions.
Several competitions, including one run by Vox Cinemas on its digital platform, will allow fans the opportunity to meet Khan and Sharma.
D’Souza revealed this film is expected to be one of Khan’s biggest releases in recent times, saying: “Shah Rukh is the only Khan [in Bollywood] whose films release across the Middle East, including Egypt, Jordan, Morocco and even Palestine.
“In the UAE and GCC, Jab Harry Met Sejal will release across 105 locations – that’s nearly 500 screens. Khan’s Raees had a smaller release in comparison, across only 102 locations.”
Produced by Khan’s Red Chillies Entertainment, the romcom revolves around Harry and Sejal’s journey across Europe, where the ‘search for the latter’s engagement ring makes Harry understand love and relationships better’, it says.
The movie releases on August 3 across UAE cinemas.