There will be glitz and glamour at the upcoming three-day International Indian Film Academy (IIFA) Weekend and Awards, from June 5. It promises to be “larger than life” with a focus on commercial opportunities between host country Malaysia and India.
After travelling to London, Dubai, Macau, Toronto and Singapore, the IIFA extravaganza, an annual celebration of Indian cinema abroad, is heading to Malaysia for the second time for its 16th edition. Established in 2000, the gala was held at Genting Highlands Resort, Malaysia, in 2002.
“This edition is coming of age. It will be larger than life. There is also growing support of film industries from international countries for the IIFA movement and that’s important,” Sabbas Joseph, director, Wizcraft International Entertainment, the organisers of IIFA, said.
“We will be promoting Malaysia in a big way. There will be exciting opportunities for tourism ... Trade and business opportunities between Malaysia and India are definitely [in] focus for us. Later in the year, the ASEAN Summit will take place [in Malaysia] too, so it is a great building ground for that,” he added.
With delegates expected from various countries such as China, Sri Lanka and Thailand, a “white paper will be launched on day one at the business forum where we will talk about the power of film tourism”.
Hollywood stars such as Angelina Jolie, Jackie Chan, Kevin Spacey and John Travolta have also been spotted at various editions of the gala. But any foreign talent this year has been kept under wraps.
Among those from Bollywood who will light up the stage at the Stadium Putra on June 7 are Hrithik Roshan, Anushka Sharma, Priyanka Chopra, Farhan Akhtar, Parineeti Chopra, Shraddha Kapoor, Sonakshi Sinha and Shahid Kapoor.
Hosted by actors Ayushmann Khurrana and Parineeti Chopra, IIFA Rocks will see a host of musical performances by Shankar-Ehsaan-Loy, Mika, Ankit Tiwari, Kanika Kapoor, Javed Ali and the Nooran sisters.
Sinha, who will be soon seen as a judge on singing reality show Indian Idol Junior, will also display her singing skills at IIFA Rocks on June 5.
“There will be some exciting first-ever [elements] too at the IIFA Weekend and Awards. Sonakshi is going to take the stage as a singer at IIFA Rocks,” Joseph said.
He is also excited about the hosts this year — actors Ranveer Singh and Arjun Kapoor, who were in trouble for the controversial AIB Roast video earlier this year.
“You can imagine the madness, magic and mischief,” Joseph said.
Another highlight will be the screening of Dil Dhadakne Do.
“The complete star cast will be in attendance. They will interact with fans and people from the film industry,” said Joseph of the Zoya Akhtar directorial.
There will also be a dose of fashion at the Fashion Extravaganza on June 6.
Hosted by actors Vivek Oberoi and Neha Dhupia, it will see designs by Masaba Gupta, who will present a line inspired by the IIFA trophy.
“We’ve got Fashion Extravaganza featuring Rocky S, Masaba and Gaurang Shah. There will be different kinds of collections from each of them. Masaba is doing a special collection for IIFA. It is inspired by the trophy ... the gold and black. It has the sun graphics also because the IIFA trophy is inspired by the sun,” said Joseph.
Shah will showcase 26 looks from his latest collection, ‘Umrao’. “I’m very proud of Indian textiles and our ancient craft of hand weave. Opportunities like IIFA will help expand the art that few years ago were almost fading away. It’s also a tremendous presentation opportunity. I don’t know what to expect but it’s going to be very stimulating,” Shah said.
Writer-filmmaker Subhash Ghai, known for making movies such as Karz, Hero, Karma, Saudagar, Khalnayak, Pardes and Taal, will be conferred the lifetime achievement award.
With about 800 Indian delegates, consisting of business officials, people from the film industry, dancers and models, flying to Kuala Lumpur for IIFA, Joseph promises that it will offer “different dances, style and more”.