Since its formation, Prestige has achieved an impressive legacy of successfully meeting customers’ requirements and exceeding their expectations. Choudhury’s strong leadership, strategic thinking and attention to detail, coupled with his extensive knowledge and understanding of every aspect of the construction industry has contributed to the success and continued growth of Prestige.
This commitment and quality has earned the brand global and local recognition as well as numerous quality and business awards in the US, UK and other European countries. He talks about the brand’s growth strategy.
How would you assess growth in the UAE real estate sector?
The construction sector is at the core of the global economy. As an industry, construction accounts directly for 6 per cent of global GDP. The UAE currently has one of the most rapidly growing economies and is among the largest GDPs and energy consumption per capita in the world.
One of the major sources of the UAE’s non-oil revenues is the construction and real estate sector. Investment and business- friendly federal laws are key catalysts to this growth. Dubai alone witnessed major expansion in these sectors, making it a hub for some of the world’s biggest construction companies and developers. The real estate sector is undoubtedly a significant pillar of the economy and a primary source of diversification in the UAE.
The UAE’s 2017 Annual Economic Report shows the real estate sector contributed to 10.3 per cent of GDP, in comparison with 16.7 per cent for the oil and natural gas sector. The construction industry is expected to contribute up to 11.5 per cent of the UAE’s GDP in 2021.
Tell us about your current projects.
Prestige Constructions has an energetic staff of around 4,000 people, as well as 300 plus highly professional engineers who ensure that it lives up to the expectations of one of the most competitive industries in the UAE.
Commitment and professionalism are what Prestige adheres to as it scales new heights of success. Prestige Constructions has earned reputation and recognition for undertaking large complex projects in the verticals of residential, retail, educational, social and industrial; fostering innovation, embracing emerging technologies, and making a difference for their clients .
It has already executed several landmark projects like a multi-specialty hospital, high-end gated community, educational complexes, high raise buildings, industrial infrastructure etc. Other ongoing projects include commercial and residential buildings, shopping malls, school infrastructure, industrial units, mix-use buildings and hospitals across all the emirates.
Prestige is also executing construction of the Azizi Riviera 3 residential units along the Dubai Canal, a Dh1 billion project. Prestige Constructions excels in consistently offering resolute service, fresh creativity & extraordinary outcome.
Turnkey services where design, construction till final handing over of the projects is undertaken, is another key area of Prestige.
Do you think digitisation and smart government initiatives will further strengthen the UAE property sector?
The UAE Smart Government Initiative was launched by His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai. Explaining the purpose of smart government, Shaikh Mohammad said the aim is “to enhance the leading position assumed by the UAE in the field of e-development and to keep pace with best international practices in this domain”.
The roadmap’s next target is Smart Living, which holds huge potential for the construction and real estate development industry. The government has recognised the role of real estate developers and construction companies is crucial in delivering smart city projects.
Digital technology has begun to emerge in the engineering and construction industry. Building information modelling and other forms of virtual reality, 3D printing and cloud technology are helping drive costs down and increase productivity at construction sites around the world and the UAE is no exception.
Many experts have pointed out that the concept of sustainability should be integrated in all of the UAE’s community developments. Do you agree?
Sustainability has become increasingly important in the UAE in the last few years. Dubai is campaigning on becoming one of the most sustainable cities in the world, with sustainability being one of the core themes of the EXPO 2020 plans.
With the rapid development and change in the UAE, sustainability is more important than ever. Green building, sustainable construction and sustainable building is not merely about doing less harm to the environment than traditional construction. Instead, it is about optimising resources and being environmentally, socially and financially responsive throughout the entire building life cycle i.e. design, construction, operation, management, renovation and deconstruction.
I do strongly agree that sustainability should be implemented and integrated in all of the UAEs community development. His Highness Shaikh Mohammad has encouraged creating a health-friendly and sustainable environmental development, which is about achieving a balance between economic development and environmental protection.
At Prestige, our commitment to sustainability implies putting effort to deliver Green Building solution to our clients, on reducing environmental impact of our operation, on educating and training our employees.
Sustainable building projects certainly produce higher employee productivity and improved building efficiencies. Sustainability is implemented in all our projects having an inclusive and coordinated approach that involves core engineering and construction functions. This approach includes conceptualizing, designing, and building the best projects for our valued clients and setting standards for the construction industry.
H.H. Shaikh Sultan Bin Saqr Al Nuaimi, Director of Ajman Office, Ministry of Economy, UAE
“Prestige addresses and resolves promptly and proactively all anticipated and unexpected issues with the help of their dedicated and professional team of engineers, which sets a high standard in addition to delivering excellence in quality. I take this opportunity to appreciate again Engr. Nur Alam Choudhury who I know personally for his hard work, commitment and dedication. The effort and professionalism demonstrated by him is truly commendable.”
Thumbay Moideen, Founder & President, Thumbay Group
“We have been closely associating and collaborating with Engr Nur Alam Choudhury, CEO of Prestige Constructions for over five years. With nearly two decades of experience in the construction field, we can proudly say he is one of the most dynamic market leaders we have come across in the UAE’s construction sector. Engr Alam’s growth over the last few years has been phenomenal as he has undertaken both private and governmental jobs, delivering world-class projects.”
Dr Vajahat Hussain, CEO, Amity Education Group in the Middle East
“We have identified Prestige Construction led by Engr Alam Choudhury as a specialist in construction of high end purpose built educational institutions. The track record of Prestige and the professionalism of Engr Alam impressed us enough to award a prestigious school project. We look forward to working with him on many more projects across the UAE.”
Haji Dr P.A. Ibrahim, Chairman, Pace Group & Co-Founder, Malabar Gold
“Engr Nur Alam Choudhury of Prestige Constructions is a new rising and dominant star in the field of construction industry and has an amazing ability to complete projects on time and at times even earlier than scheduled.”
Shiraz Jamaji, CEO, Al Huzaifa Furniture
“I have known Engr Nur Alam Choudhury since quite some time, and found him to be a thorough professional who has always kept his clients’ interests in mind before his own. I have nothing, but respect and admiration for Mr Nur.”
Imran Khan, CEO, R Education and CUCA
“It was a pleasure working with Nur Alam Choudhury, whose commitment to high-quality construction, while maintaining time and budget constraints, made the project successful on several levels. Engr Choudhury’s high level of professionalism, attention to detail and expert management provides a sound leadership to his team of dedicated professionals.”
Abdul Aziz Al Jasmi, General Manager, R. Holding
“We have worked closely with Prestige on various construction projects and found them to be very proficient. They delivered projects within budget on time, with excellent quality. The CEO, Engr Nur Alam Choudhury is a man of great skill, high knowledge and profound expertise. With his business acumen and leadership quality, he created a well-reputed name in the construction sector in the UAE. Prestige Constructions will always be our preferred choice.”