The 'Avatr' EV is revving up for a UAE launch, at a time when the local automotive market is seeing more action on EV sales and the presence of charging networks. Image Credit: 'Avatr' website

Dubai: Backed by the tech giant Huawei, the Chinese electric vehicle brand Avatr is gearing for a UAE launch. There will also be a first showroom, on Shaikh Zayed Road in Dubai.

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The initial models will include the Avatr 11 (priced upwards of $51,000 in China) and Avatr 12 (from $41,000 plus), as well as a Battery Electric Vehicle and extended-range EV, which are scheduled for launch next year.

"This (the UAE) is our first export market outside of China," said Wang, Vice-President of Avatr Technology.

Avatr Technology, the manufacturer, has signed a distribution deal with Smart Mobility International, part of a UAE automotive group that has a 40-year plus track record in handling brands such as Rolls-Royce, BMW and McLaren.

“Avatr is set to revolutionize the New Energy Vehicle (NEV) market with a range of products that define a new class of luxury and performance,” said Moutaz Louis, CEO of Smart Mobility International. “We are excited to see the reaction of our UAE customers.”

Avatr Technology, as such, is a joint venture between the carmaker Chang’an Automobile and CATL, a 'smart energy technology' company. This partnership 'empowers AVATR with vehicle R&D, innovative smart energy technology, and an intelligent ecosystem'. (On its own, the Changan brand has become extremely popular in the UAE.)

"The UAE is one of the leading consumers of high-end luxury vehicles, and the UAE will soon experience our class-defining range of Smart Electric Vehicles (SEVs)," said Wang.