Dubai’s viral chocolate brand FIX officially returns to Dubai Duty Free

Dubai: FIX Dessert Chocolatier — the Dubai-born brand behind several viral chocolate hits — has returned to Dubai Duty Free, with a new pop-up now open at Terminal 3, Concourse B East of Dubai International Airport.

The comeback follows a brief hiatus and strong traveller demand, giving passengers exclusive access to FIX’s full product range — including its TikTok-famous knafeh chocolate bars and seasonal exclusives.

Known for its handmade, social media–favourite confections, FIX previously operated a limited-time pop-up that drew significant attention from international travellers. In response to that success, the brand has now been invited to reopen in a higher-traffic, premium location within the airport.

The latest retail space, which opened on May 15, is designed to go beyond traditional duty-free shopping, the statement noted.

Alongside its full chocolate collection, the store features a boutique-style layout and a dedicated photo zone for those looking to capture a memory with their treat — making it a potential must-visit for gift seekers and sweet-toothed tourists alike.

Dubai Duty Free confirmed that FIX’s refreshed pop-up format was selected for its strong customer engagement and proven sales performance.