Dubai: When your company is hit by scandal, who do you call?
Omar Qirem, a crisis communications expert and former Chief Press Officer in the British Government, joins us in the studio to talk about what happens when a company is thrown in to crisis.
From United Airlines to BP, we discuss what companies get right, and what they get horribly wrong, when their name is dragged through the dirt.
In the era of the 24-hour news cycle and social media, how people like Omar advise companies to handle crises has changed, as one ill-advised tweet can elevate the crisis to new levels.
Finally, we talk about the opportunity that a crisis often presents, and how companies can best capitalise on that opportunity.