New ready-to-eat pet food brand to be unveiled at Pet World Arabia in Dubai

Dubai: A new ready-to-eat pet food brand will be unveiled at Pet World Arabia this year, according to organisers. Scheduled to take place from April 19-20, organisers of the event said Zabeel Feed - a manufacturing facility of 300 MT of animal feed, will launch Zabeel Pets as a separate arm of the business. Zabeel Feed - a hugely successful equine operation - was founded by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, in 1985.

“Over the years, the Middle East has witnessed remarkable growth in the pet industry – a reflection of evolving lifestyles, increasing awareness of animal welfare and the deep bond between people and their pets. Pet World Arabia serves as a vital hub for innovation and collaboration,” said Ali Abdulrahman Al Ali, CEO and Board Member of Zabeel Feed.

According to Al Ali, Zabeel Pets is “a forward-thinking brand dedicated to pet well-being and committed to delivering high-quality products — from smart appliances and accessories to nutrition — that enhance the lives of pets.”

“We’re excited to introduce Zabeel Pets, a new business line by Zabeel Feed, bringing premium pet food, accessories and toys to keep pets healthy and happy,” said Al Ali.

Pet World Arabia 2025 - the third edition of the Middle East’s comprehensive B2B pet industry show- will be held at the Dubai International Convention and Exhibition Centre, with over 160 exhibitors from 25 countries showcasing 300 brands.

Al Fajer Information and Services are organising the show.

“The launch of Zabeel Pets reinforces the fact that the region's pet industry is growing rapidly. The key driver of the pet industry's growth benefiting all industry stakeholders is the increasing adoption and humanisation of pets across the Middle East and North Africa (MENA) region, with the GCC countries playing a crucial role. There is also rising awareness of pet health with demand for premium and speciality foods on the rise,” said Nadhal Mohamed, General Manager of Al Fajer Information and Services.

Pet World Arabia is being hosted in the growth context, with think tank IMARC projecting that the regional pet food market will reach $7.3 billion by 2033 from $4.6 billion in 2024, growing at a CAGR of 4.85 per cent.

This year, Pet World Arabia will also hold an expert pet grooming workshop and competition as well as a veterinary ophthalmology seminar. Pet Fashion shows will also be part of Pet World Arabia, which attracts many pet aficionados every year.