Three brands under the agreement
Dubai: Emirates Petrol has signed an agreement with a big Omani investor giving him the trade franchise to three of its trademarks in Muscat: fresh Plus, Backeria, and Café Arabica.
Arhama Bin Mohammad Al Shamsi, Director of retail sales at Emirates Petrol expressed his confidence that the agreement will enhance the distribution of the trademarks outside the UAE according to the marketing plans prepared in cooperation with a number of big international companies in the area of developing and advising towards franchises.
He also pointed out that a similar agreement will be signed with other investors from GCC countries and Egypt that are being studied currently by Emirates Petrol.