Dubai: Yardstick Marketing, an integrated marketing solutions company with a global presence in over 60 countries through its affiliation with the International Public Relations Network (IPRN), has been awarded the PR mandate for Tally Solutions, a leading technology company providing Business Management Software for small and medium businesses globally, the company said in a media release.
Through this partnership, Yardstick Marketing will support Tally Solutions in reaching MSMEs, and the start-up community in the Middle East market through a robust communications strategy. The collaboration will integrate Yardstick Marketing’s comprehensive PR and communication offerings with Tally’s industry-leading software solutions, creating a synergy that promises sustained success and growth in the marketplace.
Vikas Panchal, General Manager - Middle East, Tally Solutions said, “We are pleased to appoint Yardstick Marketing as our communications agency as we expand operations in the GCC region. Yardstick's extensive experience, creative approach, and innovative campaigns made them the ideal choice. We look forward to leveraging their expertise to enhance our visibility and build strong brand equity for Tally Solutions in the GCC region.”
Anishkaa Gehani, Founder and CEO of Yardstick Marketing, said on the PR mandate, “Tally Solutions is a market leader and has made remarkable strides in the Business Management Software space. Owing to their growth in the GCC, we are delighted to further elevate their identity through a bespoke communication strategy and set a new yardstick in enhancing Tally's brand equity in the region.”
“Yardstick Marketing will curate a PR strategy to fortify Tally Solutions’ brand positioning, with an aim to augment its impact and influence amongst stakeholders across the Middle East region,” she added.
With a presence in over 100 countries and trusted by more than 2.5 million businesses worldwide, Tally Solutions is recognized for its leadership and innovation in the software product industry, according to the media release. The company is certified by the FTA and the GAZT and has been a key player in the GCC for over ten years. Tally has consistently led the business management software sector, introducing innovative technologies that transform the way businesses operate.
The alliance between Yardstick and Tally is expected to enhance Tally’s visibility in the GCC as well as solidify its position as a leader in the business management software industry.
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