Smart Mobility International (SMI) has announced an important partnership with AVATR Technology, making the UAE its first export market outside of China.
The agreement, signed in the presence of dignitaries including Sheikh Saif Bin Mohammed Bin Butti Al Hamed and Zhang Yiming, Ambassador of the People's Republic of China to the UAE, underscores a mutual commitment to advancing innovation and sustainable mobility in the UAE, the company said in a media release.
Moutaz Louis, CEO of Smart Mobility International, commented: "We’re looking forward to bringing AVATR's innovative vehicle lineup to the UAE. This partnership not only reinforces our dedication to delivering premium luxury and performance but also positions us as leaders in sustainable mobility solutions."
Wang, Vice President of AVATR Technology, noted: "This collaboration signifies a milestone in the relationship between the UAE and China. Our partnership with Smart Mobility International marks a new chapter in automotive excellence, blending Chinese innovation with Emirati ambition."
Class-defining style, luxury and performance
AVATR Technology, a leading manufacturer of luxury New Energy Vehicles, is a joint venture between Chang’an Automobile, one of China’s leading automakers, and CATL, a world-leading smart energy technology company.
A strategic partnership with Huawei provides AVATR’s HarmonyOS infotainment system, AI-powered autonomous driving, and Huawei’s DriveONE electric drive system.
Led by Chief Designer Nader Faghihzade, formerly of BMW, the sleek, modern, and aerodynamic vehicles are designed at AVATR Technology’s global design centre in Munich.
AVATR 11 and 12 to launch in September
The flagship AVATR 11 and AVATR 12 models will lead the launch, supported by a comprehensive marketing campaign in Q4 2024. The inaugural AVATR showroom is scheduled to open on Sheikh Zayed Road in Dubai and promises an immersive customer experience.
As AVATR enters the competitive UAE market, it aims to deliver superior design and quality, setting itself apart with immersive and intelligent experiences. The coming months will reveal the impact of this exciting new entry on the region's automotive market.
