The grand opening ceremony of IAA Auction Center & Marhaba Cars Auction took place at the Address, Dubai Mall Hotel. The inauguration ceremony was attended by eminent dignitaries from both auction centers, UAE government, investment authorities, cars dealers, media personalities, and businessmen from all over the region.
During the event, Marhaba Cars Auction announced the opening of Tasjeel Testing center within the premises of Marhaba Cars Auctions in Sharjah to test vehicles before auction and also in the future to facilitate immediate vehicle testing and registration services for the buyers.
The partnership and the announcement come as part of Marhaba’s unfolding greater plan of introducing bespoke, and unprecedented services that will transform the UAE’s auto market and enhance the UAE’s leading role as a global pioneer in the International auto markets.
Mujeb Amanzay Founder & CEO, Marhaba Cars Auction, announced: "Today with this official partnership with the IAA Market Alliance Program we mark a new era of car auctions that allows a wide range of benefits for our customers, everyone can sell their cars using our Online & OnSite Auction Platforms and reach buyers globally. I’m also glad to announce the opening of Tasjeel Center at Marhaba headquarters in Sharjah, which will allow us to test the salvage cars before auction that will build trust for our buyers”
Emirati businessman Yaqoob Al Ali, Chairman of the Board of Directors of the Al Ali Group, said that signing the agreement comes as an acknowledgment of the great success achieved by “Marhaba Cars Auction” over the years, as a result the company’s goals are in line with providing the highest standards of quality, efficiency and transparency to dealers, and this is proved by the increasing customers’ demand and confidence in its services, it also reflects the innovative concepts that the Marhaba Cars Auction has always applied to ensure that the auctions it supervises are successful auctions for all stakeholders.
Ahmed Nasir Chairperson, Marhaba Cars Auction, said: "Since we were established in 2006, we worked so hard on being the UAE's leading salvage car auctioneers by consistently delivering superior customer service and bridging the gap between buyers and sellers because Marhaba allows buyers to bid online or by visiting physically on site for their chosen cars.”
Hamid Shah, Chief Marketing Officer, Marhaba Cars Auction said “We are on a journey to create the best experience with the most innovative technology. I am confident that with our partnership with IAA & Tasjeel we will build Marhaba cars auction as one of the most trusted auction platform”.
