Loubna Imenchal, head of video collaboration, Africa, Middle East, Turkey, and Central Asia at Logitech Image Credit: Supplied

Logitech is showcasing a range of high calibre solutions at GITEX, with demand for collaboration tools remaining high across the region as organisations continue to embrace hybrid working models.

Logitech, which was recently ranked number-1 worldwide in video conferencing hardware by Synergy Research, is showcasing its top video collaboration solutions at GITEX in conjunction with its partner Avientek, which is exhibiting in Hall 3, stand 8A.

Among the products on show are Rally Bar, Logitech’s next generation portfolio of video conferencing solutions for small, medium and large rooms. Rally Bar is a portfolio of appliance and PC-based solutions that works with today’s leading video conferencing services such as Microsoft Teams and Zoom.

Logitech is also demonstrating Scribe, an AI-powered whiteboard camera for meeting rooms and classrooms. Compatible with leading services like Microsoft Teams and Zoom, Logitech Scribe broadcasts whiteboard content into video meetings with incredible clarity, virtually transporting everyone into the same room.

Logitech Rally Bar and Rally Bar Mini feature built-in AI. Both video bars come equipped with Logitech RightSense technology and AI Viewfinder, a second camera dedicated to computer vision. The camera detects human figures and processes where they are in real-time, enhancing the precision of Logitech RightSight auto-framing and camera control so meeting participants are always in focus, whether they are late joining or moving about.

With Logitech Scribe, AI enables the device to render the user invisible, so that they don’t get in the way of the content they are creating on the white board. “It’s a truly unique product. It’s ideal for education and we’re excited about bringing it to the Middle East,” said Loubna Imenchal, head of video collaboration, Africa, Middle East, Turkey, and Central Asia at Logitech.

“Being able to share content in this way has a really powerful impact on virtual lessons and collaboration. It also makes life much easier for the person presenting, who can focus on the message they are trying to get across rather than worrying about whether the viewers can see the white board,”

In addition to exhibiting its products on its partners’ stands, Logitech is also offering meetings and 1-1 demonstrations at a dedicated meeting room in the Conrad hotel, close to Dubai World Trade Centre.

“It’s great to be meeting with customers at GITEX and demonstrating the advantages of our newest innovations and how they can help companies boost efficiency, innovation, and employee and customer satisfaction,” Imenchal said. “Video collaboration has never been so important. Organisations across the region have experienced the importance of keeping their teams connected during the past two years, and there is a growing awareness of the advantages of using enterprise-grade solutions. Even as many people venture back to places of work and education, hybrid models are now an established mode of operations for many organizations, and Logitech sees continued high demand for solutions that aid collaboration.”

According to Synergy’s Research, Logitech accounted for nearly fifty percent of all video conferencing devices sold in the Q1 FY21, and over thirty percent of the industry’s revenue.

In addition to this #1 position, Logitech has been named the Market Leader in Video Conferencing Devices by Frost & Sullivan, recognizing the company that has achieved the greatest market share resulting from outstanding performance, products, and services. To make its assessments, Frost & Sullivan identifies companies at the innovation and growth forefront of their respective industries that most effectively address new challenges and opportunities.

According to Roopam Jain, Frost & Sullivan’s Senior Industry Director, Connected Work, “In Q1 2021, Logitech surpassed its closest competitors to become the number one vendor in revenue market share in the business-use video conferencing devices market. This was the communication giant’s first time reaching that milestone. Logitech has long dominated the video conferencing devices market in unit shipments. Its recently earned revenue leadership position is a further testament to its unique design-led approach that focuses on creating meaningful products with a clarity of purpose and clear benefits to the users in delivering simple, effortless communication experiences.”