Grandiose Supermarkets partners with Knot Bakehouse to launch exclusive in-store concessions

Grandiose Supermarkets, part of the Ghassan Aboud Group, is thrilled to announce an exciting partnership with Knot Bakehouse, the celebrated Emirati-owned coffee house and bakery. This collaboration brings Knot Bakehouse’s specialty coffee and handcrafted baked goods to Grandiose locations, introducing a new level of culinary excellence and local pride in the shopping experience. 

As two UAE-born brands, Knot Bakehouse and Grandiose are united by their shared values of quality, freshness, sustainability, and innovation. Knot Bakehouse, known for its expertly sourced coffee from Africa and South America and its indulgent pastries, has quickly become a cornerstone of Dubai’s café scene. Grandiose, a leading local supermarket brand, is dedicated to offering vibrant, community-centered shopping environments that celebrate the best of local and global offerings. 

The partnership will feature signature drinks & baked goods, adding a bespoke touch for Grandiose customers. These unique creations aim to delight shoppers and further solidify Grandiose as a hub for distinctive and memorable experiences. 

Alma Aboud, a 22-year-old entrepreneur and Manager Special Projects at Ghassan Aboud Group, views her partnership with Knot Bake House as a prime example of how collaboration drives growth.

"At Grandiose, we’re passionate about celebrating the spirit of the UAE by collaborating with homegrown brands like Knot Bakehouse. Together, we aim to create an extraordinary experience for our customers by blending Knot Bakehouse’s artisanal expertise with our vibrant supermarket environment. This partnership highlights our mutual commitment to quality, sustainability, and supporting the local community." 

With a blend of Syrian heritage and Belgian influences, she inspires young entrepreneurs to build networks, share knowledge, and create impactful ventures that open doors to life-changing opportunities.

The founders of Knot Bakehouse expressed their pride in partnering with a fellow UAE-grown brand: 

"Partnering with Grandiose, a like-minded Emirati brand, is a proud moment for us. It’s a chance to share our love for artisanal baking and specialty coffee with an even broader audience while staying true to the UAE’s values of innovation, sustainability, and community spirit. We’re excited to bring something truly special to Grandiose customers." 

The Knot Bakehouse concession launched on Dec 27, with further details on the exclusive menu offerings revealed. Customers have been able to experience Knot Bakehouse’s renowned matcha creations, delectable pastries, and innovative new treats, all within the welcoming atmosphere of Grandiose Supermarket.