Dubai: Gennius XYZ, a global player in digital loyalty and rewards innovation, proudly announces the appointment of Ruben Salazar Genovez as Chief Executive Officer and investor of Gennius Global Hub Holdings Ltd. This announcement was made during an executive gathering in Dubai, where the Board of Directors, led by Chairman Hisham Al Gurg and Founder Sergio Arana, convened to discuss the company’s next phase of global expansion.
“Bringing over three decades of expertise in financial services and payments, Ruben will lead the company’s ambitious global growth alongside Founder Sergio Arana. This will open a new chapter for the company,” explained Hisham Al Gurg, CEO of Seed Group.
Salazar Genovez is widely recognized as a transformative force in the financial and payments industry. As the former Global Head of Visa Direct, he spearheaded the growth of Visa’s real-time payments platform, significantly enhancing cross-border payment capabilities within the Money Movement ecosystem. At Citibank, he managed key merger and acquisition projects, payment portfolios, and customer-focused innovations. At Barclays, he refined digital payment strategies, boosting performance during Western Europe’s economic challenges. At Mastercard, he crafted bespoke solutions for affluent markets across Asia Pacific, the Middle East, and Africa.
Most recently, Salazar Genovez served as President of TerraPay, where he led corporate strategy and efforts to scale the company’s global money movement network. He now continues to contribute as Chairman of the Board at TerraPay, underscoring his ongoing commitment to financial inclusion and global innovation.
This appointment highlights Gennius XYZ’s commitment to redefining the loyalty and rewards sector through tokenized assets, universal redemption ecosystems, and innovative Web3 solutions. Founder Sergio Arana will focus on driving key initiatives, including investments in AI, the metaverse, digital assets, and advancing Web3 development to strengthen the company’s innovation-driven foundation.
“Ruben’s unmatched expertise in payments and financial innovation perfectly aligns with Gennius XYZ’s mission,” said Sergio Arana. “His strategic vision and forward-thinking leadership will be pivotal as we scale our global footprint and deliver transformative solutions that connect businesses and consumers in meaningful, innovative ways.”
The company’s expansion strategy is further bolstered by its partnership with Seed Group, which facilitates strategic alliances and market access for global businesses into the UAE. This collaboration underscores Gennius XYZ’s vision to drive sustainable growth through strategic partnerships while continually fostering market innovation.
“I am deeply honored to join Gennius XYZ as CEO,” said Salazar Genovez. “This is an extraordinary opportunity to redefine digital engagement and loyalty within Web3 environments. I look forward to collaborating with Sergio, the Gennius XYZ team, and our partners at Seed Group to push the boundaries of innovation, disrupt the market, and deliver transformative experiences for businesses and consumers worldwide.”
