Eton Solutions and Asas Capital partner to launch the Middle East’s first Family Office as a Service platform

Eton Solutions, a global leader in WealthTech solutions for family offices, today announced an exclusive partnership with Asas Capital, a prominent multi-family office with a strong presence in the UAE and newly licensed operations in Saudi Arabia. This collaboration will introduce the Middle East’s first “Family Office as a Service” (FOaaS) platform, combining Asas Capital’s regional expertise with Eton’s enterprise-grade technology to transform wealth management for ultra-high net worth (UHNW) and high net worth (HNW) families.

Asas Capital, headquartered in the Dubai International Financial Centre (DIFC) and regulated by Dubai Financial Services Authority (DFSA), brings over 15 years of experience across investment advisory, private equity, pre-IPO investments, and asset management in the GCC. The firm will now leverage its deep regional network to offer a comprehensive FOaaS model tailored to the unique needs of wealthy families in the region. This new platform integrates institutional-grade governance, reporting, and consolidated wealth management solutions with customized advisory services.

Rooted in transparency, ethics, and a stakeholder-first approach, Asas Capital aims to redefine family office services in Saudi Arabia, one of the fastest-growing private wealth markets globally. The firm’s focus on late-stage and innovation-led investments aligns with the region’s forward-looking wealth ecosystem.

The Middle East is emerging as one of the most dynamic markets for UHNW and HNW clients, offering an exceptional opportunity for innovative and structured family office services. With this partnership, Eton Solutions reinforces its global growth strategy, adding Saudi Arabia to its roster of international markets like the UK, Switzerland, UAE, India, Singapore, Hong Kong, Indonesia, Taiwan, Australia and New Zealand. The company’s flagship AtlasFive® platform currently supports over $1 trillion in assets across 800 families globally, processing more than 14.2 million transactions annually.

Satyen Patel, Executive Chairman of Eton Solutions, says,  “The Middle East represents a cornerstone of Eton’s global strategy, and our alliance with Asas Capital accelerates our shared vision of family office innovation. With Eton, clients gain real time insights into portfolio performance, automated compliance, and scenario modeling—all while retaining absolute data security. Together, we’re not just keeping pace with the region’s growth; we’re helping to define its future.”

Himanshu Khandelwal, CEO of Asas Capital, comments,  “Eton’s partnership with Asas sets a new gold standard for family office services in the Gulf. A disciplined governance model is essential for transitioning a family’s legacy into a resilient and sustainable future. Asas, having its roots as a family office, brings deep insight into the unique needs of families looking to structure, consolidate, and manage generational wealth. By integrating Eton’s globally trusted platform, we are now able to streamline family wealth with unprecedented precision and transparency, placing intelligent technology at the core of our client relationships. Together, we’re not just managing wealth — we’re engineering a smarter, more secure future for the Gulf’s most accomplished families.”