Dubai: Elite Group Holding Ltd. and SOUEAST Motor marked a significant milestone in their collaboration by signing a strategic partnership agreement on August 7 at the prestigious Bvlgari Yacht Club. This partnership represents a major achievement for both the group and the automotive brand, according to a media release.
SOUEAST Motor's entry into the UAE, in collaboration with Elite Group Holding, is poised to introduce a new standard of premium mobility solutions through its "EASE YOUR LIFE" proposition, which emphasizes stylish design, comfortable driving, and advanced technology. The vehicles feature the latest powertrains and new energy technology, offering high power, an intelligent chassis, and a versatile interior cockpit for superior comfort and adaptability.
With the expertise of a top-tier R&D team and a world-class supply chain, SOUEAST Motor plans to introduce 13 cutting-edge models over the next five years. These offerings will include ICE, PHEV, and BEV options, spanning a range of SUVs and sedans tailored to diverse global markets, from B to D segments.
"This partnership with SOUEAST Motor aligns seamlessly with our mission to deliver exceptional automotive solutions to our discerning clientele, prioritizing convenience and comfort. We take pride in staying ahead of the curve by launching brands that resonate with evolving trends and preferences," said Tamer Abu Khalaf, Partner at Elite Group Holding.
"We are excited to join forces with Elite Group Holding to introduce SOUEAST Motor to the rapidly growing UAE automotive market. This collaboration is a strategic priority for us, reflecting our commitment to serving this robust region with advanced automotive technology. By working together, we aim to deliver innovative, user-centric vehicles that meet the needs of families and individuals in the UAE," commented Ke Chuandeng, Vice President of SOUEAST Motor.
Founded in 1995, SOUEAST Motor is renowned for its diverse portfolio of SUVs and sedans, catering to the fast-paced lives of modern urbanites. Their technology enhances the customer experience and daily life by offering excellent products and services based on user-oriented thinking.
For more information, visit https://elitegroupholding.com.
