Contributing towards Breast Cancer Awareness Month that’s observed globally in October; Century Financial, UAE’s leading financial consultancy hosts the #SheMatters campaign to address the cause. The company in association with MOHAP and Al Jalila Foundation raising awareness through seminars highlighting the importance of early detection.
Speaking about the campaign, Bal Krishen, Chairman of Century Financial said; “The most common cancer among women in the UAE is breast cancer. With #SheMatters campaign, we intend to share knowledge through reliable sources to bust myths and boost awareness revolving around breast cancer. Early detection and self-examination play a crucial role in detecting breast cancer and through our initiatives we aim to encourage our staff to undergo regular screening and support the global fight against this disease.”
As the world unites in efforts to continue raising awareness about breast cancer; Century Financial will contribute towards this global awareness drive through a talk series by doctors explaining the importance of early detection through self-examination. The campaign will also conduct health checkups for female employees along with informative sessions on the cause, early detection, and care in association with MOHAP (Ministry of Health and Prevention, UAE).
With #SheMatters, Century Financial has also partnered with Al Jalila Foundation, a global healthcare philanthropic organisation that’s dedicated to transforming lives. Having committed a donation of AED 10,000 towards Al Jalila Foundation and Brest Friends’ “#PINKtober campaign”; Century Financial will contribute in a small way to fulfilling Al Jalila Foundation’s goals for breast cancer research and treatment in the UAE.
Speaking about the association, Dr. Abdulkareem Sultan Al Olama, Chief Executive Officer, Al Jalila Foundation said, “Breast cancer remains one of the most serious health challenges affecting women globally, and our only hope to improve survival rates is to invest in medical research to improve the diagnosis and treatment of the disease. Breast Cancer Awareness Month has been championed in the UAE for over 20 years with the pink ribbon standing as a strong symbol of hope. Every year during October our #PINKtober campaign, in partnership with Brest Friends, receives overwhelming support from corporates such as Century Financial, retailers, schools, sports clubs, and community-led organizations to help raise awareness and funds for breast cancer treatment and research in the UAE.”
“#PINKtober events have the power to bring communities together to champion important causes and we are proud of our partners’ extraordinary efforts to make a difference to the lives of women affected by breast cancer” further added Dr. Abdulkareem.
#Shematters is yet another initiative by Century Financial that has garnered tremendous support from its staff showing commitment by uniting for a noble cause. The campaign is live on social media, and all the events will be conducted until the end of October.