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Alef Group, recently launched its Alef Be mobile application virtually, offering customers, investors, and partners an elevated shopping, purchasing, and business experience.

The newly launched Alef Be mobile application helps users access relevant information quickly and easily and adds to a seamless, positive experience while using Alef’s products and services.

The Alef Be loyalty programme will enable customers to buy more and pay less through exclusive offers from their favourite brands. Alef property investors are also set to benefit from the new app, allowing them to conveniently explore a range of premium properties, own and lease a home in Sharjah and manage payments through a safe and secure online payment portal.